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| Please review the following list of questions and ask yourself how well you are performing in your online marketing and sales efforts. "0" would indicate that you have nothing in place and a "5" would mean that you are fully satisfied with your performance. If you find yourself to score low or want to improve, you may be interested in our lead generation solutions packages . Feel free to Contact Us to discuss your options. |
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1. |
We have clearly defined and agreed upon goals to generate more revenue or profits from our online investments. |
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We have determined web visitor activity metrics (Key Performance Indicators) that are critical and correlated to the attainment of these goals. |
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We can determine the source of our traffic and see visitor paths to conversion (completion of forms, registration, sales, demo completions etc) or defection by source of traffic and buyer segment. |
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| 4. |
We are continually improving the quality and quantity of our website traffic. |
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We know the goals and intended tasks of our site visitors by segment. |
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Visitors to our site - customer, prospect, job-seeker, investor, etc, can accomplish the goals of their visit effectively. |
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| 7. |
The community we provide products and services to can meet and
share information and best practices at our website’s associated blog
or community site. |
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| 8. |
Our website or landing pages are easily found (rank high on the first
page or two of results) on the major and vertical search engines when
customers or prospects search on keyword terms related to problems
we solve, products and solutions we offer, information we can provide./td>
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| 9. |
We know the current conversion rate of visitor to lead on our site,
the percentage of site leads qualified, and the conversion rate to
opportunity and to sale for our leads or inquiries generated on our site
we have integrated our online lead generation process with our lead
management and sales pursuit and closure process. |
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| 10. |
We communicate our results on the site in financial terms to our budget sponsors or key executives--we know the dollar value of a site visitor. |
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