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If your goal is to generate a higher quantity and quality of sales leads through your website then you would surely like to make your time and effort worth your investment. ClearGauge has found that it is a fairly common practice for companies to build a website, expect the business to just start pouring in and experience little to no success. In this scenario, without setting goals and metrics (KPIs) to measure performance, it is almost impossible to know upon what to improve.
ClearGauge web analytics consulting specialists utilize sophisticated website analytics software such as Omniture, WebTrends and Google Analytics that allow us to track and monitor online user behavior once visitors arrive onto your website. We analyze detailed data that reveals in which activities users partake and to what degree, what they like, what results in abandonment, traffics patterns, usability and conversion rates. Our website analytics specialists also analyze pathways that lead to success such as downloading thought leadership pieces and engaging in a successful activity such as when visitors leave their contact information -- bringing you a potential lead.
With this knowledge we are then able to clearly gauge your performance and make necessary changes to elements such as your ad campaigns, keyword list, website structural design and copy -- to better attract, engage and convert your target audience. When delivered to you on a regular basis over time, knowledge from our website analytics data will allow us to see trends to improve your foresight, so that you can keenly isolate your variables, adjust the controls and continuously improve.
Our website analytics specialists and account managers make a very complex and potentially overwhelming process smooth and understandable to our clients. All of our online lead generation solutions include website analytics and include:
- Strategic Business Planning for Website Analytics Program
- Website Analytics Tracking and Reporting
- Tag Implementation
- Custom Reporting Set-Up for Website Analytics
- Quality Assurance
- Launch of Website Analytics Program
- Ongoing Measurement/Maintenance of Website Analytics
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