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As many corporations have discovered, first and second generation websites lack the engagement capabilities and motivation orientations to allow their users to truly benefit from the online experience. It is also essential to move from a one way information dissemination format to a dialogue format that can support business results appropriate to the level of resource investment.
ClearGauge has devised and perfected a methodology to thoughtfully renovate product-centric sites, converting them to customer-centric experiences with strong measurement capabilities connected to company or business unit goals and tuned to the needs of the search engines.
The level of complexity of website renovation can be scaled based on your goals, needs and level of your in-house IT and creative expertise. Because every website renovation effort various in depth, breadth and complexity, this is a stand-alone offering and is not included in our online lead generation solutions packages. Our integrated team can help you determine which of the following should be included within your website renovation plan:
Site Renovation Strategy Development
- Goal Setiting and KPI Identification
- Website Assessment
- Competitive Assessment
- Visitor Path Engagement Strategic Development
- Search Engine Optimization (SEO) Analysis & Recommendations
- Site Development Strategy and Recommendations
Site Renovation Development
- Wire Frame Development
- Site Architecture Development
- Website/Landing Page Copywriting
- User Interface Design & Construction
- Site Build
- Quality Assurance and User Acceptance
Customized Website Analytics Development/Implementation
- Tracking Plan and Architecture
- Tracking Implementation
- Custom Reporting Setup
- Ongoing Reporting and Analysis
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