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If your goal is to attract visitors to your website then you are probably hoping to rank as high on the first page of search engine results as possible - as the farther down on the search engine list you appear, the more marketing/sales leads and opportunities that you miss.
ClearGauge offers organic search engine consulting that includes a detailed and multi-step SEO process that is implemented by our experienced SEO analysts supported by leading edge SEO tools.
Specific elements of our SEO program will include the following steps:
- SEO Website Structural Analysis
- SEO Competitive Analysis & Recommendations
- SEO Organic Keyword Research and List Development
- SEO Copywriting and HTML Tag Creation
- Link Referral Program Research, Implementation and Management
- SEO Reporting & Optimization
- Social Media Monitoring and Program Strategy
For a limited time, ClearGauge is offering a complimentary SEO Competitive Analysis Report. As a result, you will find out how you rank on the search engines in comparison to your competition. This offer includes working with you to confirm your top keywords and competitors, as well as a follow-up call to discuss findings and the impact the results may have on your sales pipeline. Contact Us to see if you qualify for this great opportunity.
The ClearGauge team will begin your SEO program with a discovery and planning phase to confirm your current and future online marketing goals & performance measures as they relate to the overall goals of your company. This is important so that your SEO program is not operating in a silo and to ensure there is agreement on the scope, process, requirements, timelines and overall program expectations from all parties.
During the next phase we conduct an analysis of your current keyword rankings and how you rank against your competition, your current website structure and existing HTML tagging that you may have established. We then perform detailed research to identify keywords and beneficial referral linking opportunities for you. Our experienced SEO experts scrutinize this data from many different perspectives using a variety of tools and techniques to form the most accurate conclusions.
Our team then makes keyword and key phrase recommendations and will provide a plan and website map for their strategic placement on your website to achieve the best performance on the search engines. Once agreed upon, the ClearGauge team works with you to optimize webpage copy with the appropriate keywords and key phrases.
Critical to the success of your SEO program, the next phase entails the set- up and implementation of web analytics software, such as Google Analytics or Omniture SiteCatalyst to tag appropriate pages, monitor activity and track keyword performance. ClearGauge measures keyword performance not only based on ranking but also considers other input such as number of visits, engagement activity, conversions and qualified leads. A conversion is when a user provides you with their contact information by completing and submitting a form sent to you through your website
If you already have a web analytics program in place, we will provide an audit of your effort to ensure it is set up for success and continuous improvement. SEO programs always need to be accompanied with a web analytics program - you will not know what needs to be improved if you don't measure your performance.
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