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Website Analytics is the measurement, collection, analysis and reporting of business level metrics that are connected to specific business goals and objectives. It assists in identifying critical success metrics for online marketing campaigns - including Paid Search, Search Engine Optimization (Organic Search), direct and referral traffic. Typical components of a website analytics implementation include the development of a tracking architecture, custom tagging and reporting, as well as dashboard set-up based on business goals, business value desired, and key performance indicators (KPIs).
Continue to the ClearGauge Service Offering to learn how ClearGauge can assist you in implementing a successful Website Analytics program.
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