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Implementing SEO, paid search and web analytics at the same time can prove to be extremely powerful if completed according to strategy. However, without a good looking, user friendly, smartly messaged website that gets visitors to engage in successful events - such as downloading a white paper or submitting a contact form, your efforts can be moot.
A holistic approach should be taken when considering a website renovation. ClearGauge breaks the approach down into four phases with each phase serving a unique purpose that helps to inform the next phase.
- Insight and Discovery
- Strategic Assessments
- Site Structure and Development
- Site Design and Development
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