Karen leads the ClearGauge team and provides consultation to clients on online sales and marketing strategy, lead generation, website renovation and closed-loop sales/marketing reporting. As a hands-on leader she works with clients and her experienced web analytics and delivery teams to link business goals and performance measures to the website sales strategy, to analyze results and make recommendations for improvement. Her clients benefit from her in-depth understanding of the dynamic challenges companies face when intending to make their website an effective sales call. Karen has earned the reputation as a respected thought leader in her field, is the author of numerous white papers and has been a frequent speaker at many search engine strategy events, Ad-tech, The CMO Council, DMA, AMA, MarketingProfs and at the University of Wisconsin Interactive Marketing Executive Education Program.
Prior to joining ClearGauge, Karen enjoyed a 12 year career at IBM, serving as a Market Segment Executive where she launched B2B segment initiatives and led e-business consulting engagements with Newsweek and Paddock Publications. She also served as chairwoman of the American Business Media Internet Council. Karen received a bachelor's degree in Industrial Engineering from Bradley University where she was elected to the university's Engineering Hall of Fame. She is also a graduate of the IBM Executive Program co-sponsored by Harvard Business School. |
